HTML PROTOCOLS
When writing HTML everything is done by creating tags. Tags are key words surrounded by angle brackets that tell the browser what to display. For example:
<html>
<h1> This is a heading </h1>
<html>
The tag <h1> is code for a heading, the words after this tag 'This is a heading' will then be read by the browser and then display those words in the format of a heading. A majority of tags need an ending, to tell the browser to stop displaying things as a heading. End tags are done by putting a forward slash in front of the tag name, like this </tag>.
There are hundreds of tags, and with the newest review of HTML, HTML5, more and more are being added.
Some tags are hidden from what you see on a webpage, these are called meta tags.Meta tags are generally used for search engine optimization. They provide a description of the webpage and basically provide search engines more information about the site, meaning that they are more likely to appear in search results. An example of a meta tag on a website that is selling garden furniture:
<html>
<head>
<title> Garden Furniture </title>
<meta name="keywords" content="wood, furniture, wooden chairs">
</head>
</html>
If a browser was to open this website, the meta tags, shown in red, wouldnt be shown, but it would make the website appear on searches for wood, furniture and wooden chairs.
Description meta tags can also be given. This is an example for the same website:
<html>
<head>
<title> Garden Furniture </title>
<meta name="keywords" content="wood, furniture, wooden chairs">
<meta name="description" content="Dealer of wooden furniture.">
</head>
</html>
This meta tag is shown in red, below the first meta tag. This again adds more information to website and again optimizes it in web searches.
Search engine optimization is means that a website is more visible to search engines and is more likely to appear in search results. It can be achieved in a number of ways, changing a sites content, HTML coding and key word content are a few examples.